Business Toolkit

Businesses participation is an important part of the Care to Clear the Air campaign. We are encouraging local buisnesses to get on board and help promote action among their employees and clients to help clear the air – especially during our winter inversion season!

Here are some tools to help you get started. All documents are Microsoft Word unless otherwise noted.

Be sure to register for Clear the Air text alerts by texting ‘cleartheair’ to 69302 or on our Facebook page.

Getting Started

Here are seven simple steps to get you involved with the winter Care to Clear the Air program:

    1. Have your president/CEO make a “Resolution to Clear the Air” this winter. Some ideas to get you started:
      • Carpool to events, concerts, and other gatherings.
      • Always take TRAX or FrontRunner when going to downtown Salt Lake City.
      • Replace in-person meetings with conference calls or webinars whenever possible.
      • Avoid running vehicle errands on RED air days.
      • Walk to a local restaurant, shop or community gathering with your family once a week.
    2. Sign up for air quality text alerts and newsletter at  Site launches November 1, 2011.
    3. Encourage employees to make their own Resolution & sign up for alerts to stay informed.
    4. Submit your company or an employee for a “Resolution to Clear the Air” YouTube video. Send an email to with a short description of your resolution. We want to capture superstars and newbies alike!
    5. Offer services to enhance alternative commutes to and from the office.
      • Telework – Encourage conference calls and/or webinars instead of in-person meetings; allow applicable employees to telework from home on RED air days.
      • Carpool/Vanpool – Help facilitate carpools/vanpools among interested staff by plotting them out on a Google map or poster. Contact UTA Rideshare to learn more about their affordable vanpool program at (801) 287-2062.
      • Public transit – Consider subsidizing transit passes for employees through the UTA Eco-pass program. More information
    6. Consider internal reporting requirements for employee participants. This will enable your company to quantify the impact of your joint efforts.
      • Online Tracking is available at Participants register on the website, join your Team (contact cleartheairutah@gmail.comfor step-by-step details) and track daily trips and miles saved by TravelWise mode.
        • Team Leader can check up on both team and individual progress quickly and easily by viewing their “Team View” at
        • Online tracking translates into miles, pounds of emissions, units of energy and dollars saved (on a team and individual basis).
    7. Consider internal incentives for employee participants to reward them for their hard work.
      • Weekly sponsored lunches on site.
      • Freebies such as gift cards, one hour of paid leave, or other small rewards for the employees who do the best each week.
      • Telework incentives.
    8. Consider the opportunity to showcase your company’s commitment to clearer air. Some possibilities to consider coordinating with your marketing/communications department:
      • Send notification to client lists encouraging them to register and showcasing your company’s efforts.
      • Contact cleartheairutah@gmail.comto:
        • Coordinate possible media coverage opportunities.
        • Learn about available sponsorship opportunities (available at all levels).

Questions? Email or call (801) 535-7755 for assistance.


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