Care to Clear the Air Launching on December 15th!

1 Dec

Winter inversion season is here, and with the colder temps comes the gunky brown haze we all know and dread.

Following the success of the summer Clear the Air Challenge, Salt Lake City and its partners have expanded their Clear the Air initiatives to include a brand new winter-based program to engage residents to give a new winter and air-friendly TravelWise strategy a try this January.

During the month of January, the program will provide participants with tools – including real-time Red/Yellow air day text alerts, special community events, weekly newsletters, freebies and more – to make it easier  to try a new TravelWise strategy to help clear the air during the worst of inversion season.

The month-long program will kick-off promotional efforts in mid-December with a media event on December 15th and a registration blitz beginning Monday, December 13th.

Businesses are encouraged to participate in the program and can sign up by emailing or calling (801) 535-7755. Once enrolled, participating companies will receive personalize assistance to promote the program among their workforce.

Sponsorship opportunities are also available.

Stay tuned for more details. In the meantime, be sure to follow @ClearTheAirUtah on Twitter and Care to Clear the Air on Facebook to stay in the loop!

And remember, we all have a role to play to help ensure our community is a healthy and thriving place to live, work and play.



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